Performance load 3

When you know how a person reacts to certain things, it is easier to design a website for their needs. This is why Psychology is important in design. Without it, you are guessing. You don’t need a PHD in Psychology to use it in your design. There are a few simple Psychology principals you can use. (, 2012)

Visceral reactions is reactions our ancestors had which helped their fight or flight instincts. Our brain still thinks like that when we are near food, shelter, danger or reproduction. Pattern matching is the way we see everything, varying from peoples faces to words. We subconsciously hunt for familiar things. When we see repeating patterns, we know we have seen it before. If we don’t recognise the pattern, we automatically think we are seeing the thing for the first time. (, 2012)

References,. (2012). 10 Psychological Principles to Design With | Psychology of Web Design | 3.7 Blog. Retrieved 2 November 2014, from


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s